KHL and ESPN Making An Impact
Five months ago, when the LA Kings hoisted the Stanley Cup, never did I think there would currently be a lockout over the CBA between the NHL and NHLPA. I'm sure most of you didn't either. Also, if asked in the absence of NHL puck, if KHL games were aired at home, would I watch, I would have laughed pretty hard. No shot I would ever watch a rival league of the NHL that tries to steal its players and force Russian players to stay home. This idea for an article came to me about an hour or two ago, when I learned KHL hockey, with players such as Zdeno Chara and Alex Ovechkin in live action, would be aired on ESPN2. I'm writing this article as I sit in front of the television, staring intently at the game while thinking about how I would NEVER watch the Kontinental Hockey League. What I didn't realize five months ago is how much I would be foaming at the mouth for professional hockey right now......as I know you are all too.
Hockey fans are a different breed of fans. We may not include the biggest fan base in the United States with the likes of NFL, NBA, MLB, and NASCAR having such huge impacts. But hockey fans are the most die hard you will find around. We love our sport and we follow our teams with our hearts on our sleeves. That is why I know anybody who is near a television right now or has ESPN3 on their computers that is a hockey fan is tuning into the game. With currently no NHL and no movement with the CBA, hockey fans in the United States will tune into ESPN for these KHL games. It is the closest thing to the NHL we have, with many of the players on our favorite NHL teams playing in the league overseas.
The one thing that irks me about the whole setup is that ESPN is the network carrying the games. The NHL and ESPN haven't been the best of friends since their split in 2004. I, personally, think the NHL was right in leaving the network because they weren't getting the exposure that was expected. They made a mistake in signing with, at the time, OLN because it was not a channel in every home. However, this led to the agreement we see today with NBC, which has been fantastic for the NHL and its fans as now we can catch a game almost every night of the week on basic cable. I've even boycotted ESPN to a point because I can't catch more than a recap of three seconds for any hockey game. I'd rather watch NBC or NHL Network and get all hockey.
In the end, ESPN is making a very smart move by airing the KHL. Hockey fans are craving hockey and it's probably the best league behind the NHL. It will bring in extra viewers, people like me, who would normally not tune into ESPN to often. It gives the network viewers and shows its interest by airing the KHL during the lockout in the NHL. It could help ESPN in the long run trying to acquire some type of NHL hockey on the network again. Seven games will air on ESPN2 and 3 during October, with more coming in the further months for sure. It's the NHL's turn to strike back and get their fans back on their league and network.